News & Blog

05 Sep 2017
CARE International interactive design

Interactive design

We're all about helping clients to more effectively engage and motivate their stakeholders, so we were delighted with a recent commission from CARE International.

Although an enormously successful fundraiser, CARE has been well-established for years and has achieved an extensive footprint. In some organisations, such longevity has bred a familiarity that has seen a staleness creep into their stakeholder relationships. This would be disastrous for a charity like CARE which needs to keep its donors and employees alike excited about its projects, and willing to donate or go the extra mile.

This month, to keep things fresh, CARE has created three new programmes:

  • The Jurassic Coast Women’s Trek, a fundraising initiative designed to encourage involvement by CARE supporters
  • The Race To Respond, an employee team-building programme, and
  • The Stairs And The City, which enables staff to raise funds through the challenge of climbing the stairs of the iconic, 225m high Leadenhall Building.

In promoting these programmes, CARE wanted a new design approach that would not only stay true to its well known and trusted branding to reaffirm its reputation as an organisation that transforms the lives of those it aids, but that would powerfully capture interest with a new vivacity and sense of purpose that would spur its target audiences into action. 

Lathwell & Associates responded with a range of interactive PDFs that could be emailed to supporters and staff. These are all designed to immediately grab the attention of the intended targets, enticing them to seek further information then - through intuitive click-throughs - enabling them to access it easily and swiftly. 

Tags: CARE International, Charity, Digital, Graphic design, Interactive, Website

26 Jun 2017
JPA tree trail leaflet design

Designer tree trail leaflet

The historic market town of Tiverton has more than 25% canopy cover, making it a lovely, green place in which to live, work and play. So we were delighted to help local arboricultural consultancy JP Associates (JPA) promote the benefits that trees bring to the urban environment with the production and promotion of the town's first tree trail leaflet.

The resulting 3km 'JP Associates Tiverton Town Tree Trail' was launched by Tiverton’s mayor Councillor Wally Burke today. With JPA’s consultants, he led a gaggle of schoolchildren from Heathcoat Primary School around Westexe Recreation Ground, getting them to guess the age of a 'young redwood', and teaching them some amazing facts including that Romans ate lime tree leaves as 'lettuce' and that mature oak trees can support up to 5,000 species of invertebrates!

The children lapped up the information, enthusiastically asking lots of questions (my favourite of which was: 'How can a fungus eat a tree if it hasn't got a mouth?')

Joining us was Devon Live and the Tiverton Gazette, who gave us a lovely piece of coverage that showed how enthusiastically the leaflet was received.

The leaflet has not just been developed for fun, though: it has also been designed to help spread the word about the vital role that trees play - not only in making urban environments healthier and more attractive but also in boosting communities’ wellbeing.

As you progress along the mapped trail, you can learn some surprising facts about the most significant trees you pass, click on QR codes to access further information, and see some of the best places in our historic market town.

Along the way, you’ll be working on your mental and physical wellbeing without even realising it: our quiz will help you learn how urban trees can improve our health, and can even increase the value of your home. If, at the end, you’re inspired to get more involved with trees, we’ve even provided a list of organisations through which you can do just that.

Free copies of the JPA Tiverton Tree Trail are available from the Tiverton Tourist Information Centre based at the Museum of Mid Devon Life, and from venues around town. Happy strolling!

Tags: Graphic design, JP Associates, Leaflet

21 Apr 2017
CARE International - design of campaign materials

A crucial campaign that walks the talk

Many women and girls across the globe still bear the brunt of poverty, vulnerability and domestic servitude. To do our little bit to fight this inexcusable injustice in 2017, we have worked with CARE International to promote its awareness campaign: Walk In Her Shoes - designing all the ads, posters, promotional leaflets, and 'How to get involved' materials.

This really important campaign recognises that the lack of readily available water in many third-world communities results in women and girls having to walk miles each day to collect water for their families to drink as well as cook with. One critical outcome of this is that this leaves little time for girls to attend school, and therefore little chance of ever improving their prospects.

By funding the provision of clean water in communities, CARE aims to break this vicious circle, enabling girls to attend school, expand their horizons and help lift their families out of poverty.

The Walk In Her Shoes project involves the challenge to members of the public to walk 10,000 steps a day for the week of 8-14 May, in order to raise £100 each. Together, we can make a difference!
 

Tags: Campaign, CARE International, Charity