News & Blog

26 Jun 2017
JPA tree trail leaflet design

Designer tree trail leaflet

The historic market town of Tiverton has more than 25% canopy cover, making it a lovely, green place in which to live, work and play. So we were delighted to help local arboricultural consultancy JP Associates (JPA) promote the benefits that trees bring to the urban environment with the production and promotion of the town's first tree trail leaflet.

The resulting 3km 'JP Associates Tiverton Town Tree Trail' was launched by Tiverton’s mayor Councillor Wally Burke today. With JPA’s consultants, he led a gaggle of schoolchildren from Heathcoat Primary School around Westexe Recreation Ground, getting them to guess the age of a 'young redwood', and teaching them some amazing facts including that Romans ate lime tree leaves as 'lettuce' and that mature oak trees can support up to 5,000 species of invertebrates!

The children lapped up the information, enthusiastically asking lots of questions (my favourite of which was: 'How can a fungus eat a tree if it hasn't got a mouth?')

Joining us was Devon Live and the Tiverton Gazette, who gave us a lovely piece of coverage that showed how enthusiastically the leaflet was received.

The leaflet has not just been developed for fun, though: it has also been designed to help spread the word about the vital role that trees play - not only in making urban environments healthier and more attractive but also in boosting communities’ wellbeing.

As you progress along the mapped trail, you can learn some surprising facts about the most significant trees you pass, click on QR codes to access further information, and see some of the best places in our historic market town.

Along the way, you’ll be working on your mental and physical wellbeing without even realising it: our quiz will help you learn how urban trees can improve our health, and can even increase the value of your home. If, at the end, you’re inspired to get more involved with trees, we’ve even provided a list of organisations through which you can do just that.

Free copies of the JPA Tiverton Tree Trail are available from the Tiverton Tourist Information Centre based at the Museum of Mid Devon Life, and from venues around town. Happy strolling!

Tags: Graphic design, JP Associates, Leaflet

21 Apr 2017
CARE International - design of campaign materials

A crucial campaign that walks the talk

Many women and girls across the globe still bear the brunt of poverty, vulnerability and domestic servitude. To do our little bit to fight this inexcusable injustice in 2017, we have worked with CARE International to promote its awareness campaign: Walk In Her Shoes - designing all the ads, posters, promotional leaflets, and 'How to get involved' materials.

This really important campaign recognises that the lack of readily available water in many third-world communities results in women and girls having to walk miles each day to collect water for their families to drink as well as cook with. One critical outcome of this is that this leaves little time for girls to attend school, and therefore little chance of ever improving their prospects.

By funding the provision of clean water in communities, CARE aims to break this vicious circle, enabling girls to attend school, expand their horizons and help lift their families out of poverty.

The Walk In Her Shoes project involves the challenge to members of the public to walk 10,000 steps a day for the week of 8-14 May, in order to raise £100 each. Together, we can make a difference!
 

Tags: Campaign, CARE International, Charity

04 Apr 2017
Mid Devon Attractions Association branding - logo design

An attractive branding project

In one of our most interesting projects of late, Lathwell & Associates was commissioned to help the newly formed Mid Devon Attractions Association (MDAA) to determine its strategic direction and priorities, develop a marketing plan and create its branding.

Working with a wide range of top visitor attractions, such as the Tiverton Canal Co., Knightshayes, Coldharbour Mill, Devon Railway Centre and Tiverton Museum, we started, as we always do, with some research. This included reviewing relevant local development plans and an extensive range of perception interviews. In the process, we were able to recruit an impressive line-up of local movers and shakers for the stakeholder panel, and secured particular support from the Mid Devon Gazette and Petroc.

We then facilitated a brainstorming on the primary objectives and brand positioning, after which we developed the brand’s SWOT assessment, key messages and tagline: ‘Attracting people to marvellous Mid Devon’. Following a further head-scratching session, we brought these elements together in a comprehensive marketing plan, which includes some exciting ideas that we can’t wait to see MDAA bring to life.

Finally, we designed six logo concepts in response to all this input, which we unveiled last week for a vote. In the debate that ensued MDAA members agreed that, while they want their Association logo to have a nod towards Mid Devon with its red-earth and rolling hills, above all they want it to look reassuringly professional and authoritative, and convey that this body intends to set, lead and raise the standards within the local tourism sector. You can see the winning logo here.

Phil Brind, Chair of MDAA, said, ‘Your hard work, great communication and attention to detail on the brief, as well as the final achievement of our Association’s branding and logo, has been nothing short of fantastic.

‘As a consultancy you have also taken time to understand and relate to the larger strategic elements of our group/Mid Devon which has, in turn, given us very real tangible goals to achieve in the near future.

‘A big thank you, on behalf of the Mid Devon Attractions Association.’