News & Blog

01 Dec 2016
McIntyre - branding and marketing

Clients keep returning to Lathwell

We’re ever so excited to be back working with one of our favourite clients of recent times: McIntyre, ‘the gold standard in recycling systems and services’.

With scrap metal roots extending back to 1872, this Nottingham-based, family-run company has also become a premier global designer of recycling systems for metal, cars, waste and aluminium, with 27,000 machines installed worldwide.

A couple of years ago, we helped the company to plan and execute a full rebranding exercise.  Since then, we’ve provided ad hoc support for its bigger marketing efforts, such as attending major exhibitions like RWM at the NEC.

Now, however, McIntyre has asked us to be a more constant part of its team, supporting supplier/agency relations, and providing ongoing social media, copywriting and PR services.

What goes around, comes around, as they say. And, with these fun and brilliant people, we can’t wait to get started on this merry-go-round!

 

Tags: Marketing, McIntyre