News & Blog

30 Apr 2018
YDNPA Swale Trail leaflet design

Swell design for Swale Trail

Our creative, long-time client Yorkshire Dales National Park Authority (YDNPA) has created a new, family-friendly mountain bike trail in Swaledale, which runs 12 miles between Reeth and Keld. 

Yorkshire has become synonymous with cycling thanks to the Tour de Yorkshire event but, until now, there have been no official trails specifically developed for casual, social and family cyclists. The Swale Trail fills that gap.

Even so, not every child appreciates the Great Outdoors in this Screen Age. YDNPA is addressing this with a range of initiatives to intrigue youngesters and inspire them to explore the Yorkshire Dales. Its most recent project has been the development of a 'Viking Challenge' which quizzes children about Swaledale's Viking past, and provides answers along the Swale Trail.

As fans of the National Park and all things outdoorsy, Lathwell & Associates is delighted to have been asked to produce The Swale Trail guide and route map, the Viking Challenge leaflet, and the banner for the Trail launch event. As a big kid himself, our chief designer particularly enjoyed producing the Viking Challenge materials, and couldn't wait to get up to the Dales to discover all the answers first-hand!

The Trail provides a really great day out, and links a number of fabulous 'watering holes' along the way, so why not download the route here, get on your bike, and give it a go?



Attachment: YDNPA 6pp Viking Challenge leaflet 2018.pdf

Tags: YDNPA, Yorkshire, tourism, leaflet, design

07 Mar 2018
Visit Devon Director

Niki Lathwell joins board of Visit Devon

We love our county so we are delighted that Niki Lathwell will now be able to champion Devon in an official capacity, following her appointment to the Board of Visit Devon.

Visit Devon was established two years ago with funding from Devon County Council, Exeter City Council, the Area Tourism Partnerships and DATA to help raise the profile of Devon as a destination. 

The specific aims of the Company are:

  • To promote Devon as a tourist and holiday destination in the UK and to overseas markets
  • To provide Devon based businesses and organisations with valuable marketing and promotional opportunities
  • To provide members with service and business opportunities to assist them to become more profitable and sustainable
  • To act as the collective representative for tourism in Devon and to ensure action is taken to create the best environment to allow the communities’ sector prosper
  • To provide research, statistics, data and market intelligence and analysis. This will be communicated to businesses and organisations in the community in order to improve their offerings and competitiveness

For more information on what’s on and in this fabulous county, visit the Visit Devon site.

23 Jan 2018
Andrew Bone - Proprietor of Southlands Care Home

Caring for a good brand

Congratulations to Southlands Care Home, which held its 'Big Reveal' today: an official ceremony conducted by the Mayor of Newton Abbott to show off the results of an eight-month refurbishment and extension.

Some 40 local tradespeople have worked tirelessly to return the elegant Victorian building to its former glory. The project included modernisation and redecoration throughout, expansion of some bedrooms, the widening of doors for easier access, and of windows to make the most of the Home's glorious views over Newton Abbot and towards Teignmouth. Several new bedrooms were also added in a stylish new tower wing, and desirable en suite wet rooms were added to others. As a result, Southlands now offers bright and modern yet homely and welcoming accommodation for up to 33 residents in 31 rooms.

Lathwell & Associates was commissioned to design the invitations for the event, conduct a photo shoot and promote the Home's new-and-improved facilities through a series of advertisements and editorial, including a double-page spread in the Mid Devon Advertiser. Look out for our campaign 'The caring home from home' which rolls out next week.


Tags: Advertising, Photography, PR, Southlands