News & Blog

26 Sep 2018
Cardyard branding marketing strategy

Sell Smart, Spend Smart: Yard Your Card!

We're delighted to announce that, following an initial commission to review its marketing strategy, Lathwell & Associates has now been appointed as the ongoing marketing consultancy for gift card exchange operator, Cardyard.

Our priority has been to evolve the company's branding to better convey what it does, at a glance. We refreshed its logo, gave it a new tagline and a suite of key messages, and the company now more confidently - and justifiably - promotes itself as the 'UK’s top gift card exchange, with a delight rating of 96%'. 

We're now turning our attention to development of the company's PR and social strategies, as well as its customer engagement and advocate incentive programmes, amongst other things.

Along the way, we've started wondering why everyone doesn't use Cardyard as a standard money management tool?

The company can help you 'Sell Smart' - it buys your unwanted gift cards for cash, so you can spend it on things you do want.

It also helps you 'Spend Smart'. It on-sells the gift cards it's bought, for up to 20% less than their face value, so you can save money every time you spend. 20% means you buy a £50 gift card for just £40! Just think about how much further your money would go if you used Cardyard's cards to buy all the things you want.

It deals with all the big names - like Amazon, iTunes, Marks & Spencers, John Lewis - in fact, all your favourite fashion, music and gaming retailers, as well as DIY stores and supermarkets, restaurant and cinema chains - and more. So it can help you ‘Spend Smart’ on almost anything!

And the sooner you start the sooner you save. What's not to love about that?

So - we say: Join us! Yard Your Card today!


Tags: Branding, Cardyard, Design, Marketing, PR

23 Sep 2018
Map design and illustration for visitor destinations

Maps galore

With all our experience of working with tourism and leisure clients, Lathwell & Associates is often asked to design and produce bespoke maps to draw, engage and inform visitors. It's something our resident cartographer and illustrator, Andrew, greatly enjoys, being a keen walker and explorer himself. This summer's map design projects have kept him particularly busy. 

One of our most exciting recent commissions was a giant map for EUROPARC Federation to display at the EUROPARC Conference 2018. The Federation represents hundreds of responsible authorities and thousands of Protected Areas in 36 countries, so the challenge was how to create something clear as well as compelling for delegates from all of the potential content. It tested our project management as well as design skills the max, but the results - and client praise - were worth it. 

Meanwhile, the Council for British Archaeology commissioned us to design and produce a 16-page booklet for the Young Archaeologists’ Club, to document the aspiring archaeologists' best finds in Bainbridge. Once known as 'Virosidumone', this village is one of the longest established settlements in the Yorkshire Dales National Park, and was an important centre during Roman times, so is a veritable treasure trove of ancient, interesting and important artefacts. We operated under the critical eye of the mini-Lathwell Associates, who - we were relieved to hear - judged the booklet 'a fascinating read!'

Yet another commission came from the nearby Solway Coast AONB. This project involved the production of 12 maps of the Area's Reserves for a major new interactive display in its Visitor Centre. Having walked and photographed the area extensively just a few months earlier for a previous project, Andrew was delighted to retrace some of his steps on the screen, and commit the area to maps that will help others enjoy the stunning countryside, too.

10 Sep 2018
Crosby Ravensworth Maulds Meaburn leaflet design

Expanding the Yorkshire Dales trails

When the Yorkshire Dales National Park officially grew by an extra 161 square miles in 2016, it encompassed the little-known but picturesque villages of Crosby Ravensworth and Maulds Meaburn. Recognising the significant tourism opportunity this presented, the local Parish Council decided to establish three designated walking trails to entice visitors to their area, and to encourage them to support their local pub, cafes and B&Bs.

After securing funding from the Yorkshire Dales National Park Authority’s Sustainable Development Fund, the Parish Council commissioned Lathwell & Associates to undertake all of the design, photography and cartography for a trail leaflet. Naturally, we jumped at the chance to spend some time in one of our favourite corners of the UK as a pioneer trail walker.

To top off a lovely project, Ginny Holroyd from Crosby Ravensworth Maulds Meaburn Parish Council was delighted with the result. She said, 'Thank you very much for all your work - keeping on schedule, always communicating in a timely and effective manner and most importantly producing the goods!'

Tags: Design, Leaflet, Maps, Photography, Yorkshire Dales