News & Blog

12 Jan 2016
ProSoft branding, website and copywriting

Pro branding for IT company

We’re delighted to announce that HR software developer, ProSoft HR, has launched its new website.

We first met the company through the Heart of South West business support scheme last Autumn when the company, then named TWM ProSoft, asked us to help it better position itself in its very competitive, global marketplace.

Following extensive brainstorming – and much coffee – the company was renamed ProSoft HR and we created new positioning statements to better reflect the company’s offering and global sales aspirations. We then helped the company to define its various key audiences and crafted new corporate and product copy that would more effectively ‘speak’ to these targets. We also discussed the journeys its visitors would ideally take through its website, to ensure that each type of visitor would have easy access to relevant information.

Niki loved working on this project as it took her back to her roots as the co-founder of a successful tech PR agency in Sydney: she particularly enjoyed polishing up her IT jargonese and speaking in acronyms for old times’ sake!

Anyway, the clever chaps at ProSoft then took the results of this collaborative effort and poured it into a fabulous new website and introductory video. Take a look: we think it makes a definite and credible statement of where the ambitious company intends to go and we can’t wait to hear about the success we have no doubt this year will bring it.

Simon Cunnell, the company’s sales director, said, 'The content you have come up with is second to none. I look forward to working with you again in the near future.'

Tags: Branding, Copywriting, Devon, IT, Video, Website