News & Blog

23 Oct 2017
YDNPA walking guide design

Designing a barn yarn for YDNPA

Every visitor to Upper Swaledale in the Yorkshire Dales National Park will immediately notice the number of stone barns scattered across the stunning landscape. However, calling them a mere 'barn' would be to show oneself up as a completely ignorant outsider, and might even be considered rude! Using the Swaddle dialect, locals more accurately refer to such barns as a "Cow'us"

"You never said you were off to barn, it was off to cow’us!"
Anne Guy (née Thornborrow) (65), formerly of Frith farm & Margaret Fawcett (née Alderson) (74), formerly of Skeugh Head farm

That is because these buildings once formed part of a self-sustaining farming system, used for over-wintering cattle, which were fed on hay that was grown in the surrounding meadows and stored in the adjacent cow'us haymows.

The Yorkshire Dales National Park Authority commissioned Lathwell & Associates to design and produce a series of six booklets to tell the unique stories of different named barns along six self-guided walks. This was a fascinating project and the perfect excuse for our designer to visit one of his favourite dales (and drink some of the fine Yorkshire beverages, too - after all, it was thirsty work, or so he claimed!)


Tags: Graphic design, Guide, Tourism, Yorkshire Dales