News & Blog

23 Jan 2018
Andrew Bone - Proprietor of Southlands Care Home

Caring for a good brand

Congratulations to Southlands Care Home, which held its 'Big Reveal' today: an official ceremony conducted by the Mayor of Newton Abbott to show off the results of an eight-month refurbishment and extension.

Some 40 local tradespeople have worked tirelessly to return the elegant Victorian building to its former glory. The project included modernisation and redecoration throughout, expansion of some bedrooms, the widening of doors for easier access, and of windows to make the most of the Home's glorious views over Newton Abbot and towards Teignmouth. Several new bedrooms were also added in a stylish new tower wing, and desirable en suite wet rooms were added to others. As a result, Southlands now offers bright and modern yet homely and welcoming accommodation for up to 33 residents in 31 rooms.

Lathwell & Associates was commissioned to design the invitations for the event, conduct a photo shoot and promote the Home's new-and-improved facilities through a series of advertisements and editorial, including a double-page spread in the Mid Devon Advertiser. Look out for our campaign 'The caring home from home' which rolls out next week.


Tags: Advertising, Photography, PR, Southlands