News & Blog

23 Sep 2018
Map design and illustration for visitor destinations

Maps galore

With all our experience of working with tourism and leisure clients, Lathwell & Associates is often asked to design and produce bespoke maps to draw, engage and inform visitors. It's something our resident cartographer and illustrator, Andrew, greatly enjoys, being a keen walker and explorer himself. This summer's map design projects have kept him particularly busy. 

One of our most exciting recent commissions was a giant map for EUROPARC Federation to display at the EUROPARC Conference 2018. The Federation represents hundreds of responsible authorities and thousands of Protected Areas in 36 countries, so the challenge was how to create something clear as well as compelling for delegates from all of the potential content. It tested our project management as well as design skills the max, but the results - and client praise - were worth it. 

Meanwhile, the Council for British Archaeology commissioned us to design and produce a 16-page booklet for the Young Archaeologists’ Club, to document the aspiring archaeologists' best finds in Bainbridge. Once known as 'Virosidumone', this village is one of the longest established settlements in the Yorkshire Dales National Park, and was an important centre during Roman times, so is a veritable treasure trove of ancient, interesting and important artefacts. We operated under the critical eye of the mini-Lathwell Associates, who - we were relieved to hear - judged the booklet 'a fascinating read!'

Yet another commission came from the nearby Solway Coast AONB. This project involved the production of 12 maps of the Area's Reserves for a major new interactive display in its Visitor Centre. Having walked and photographed the area extensively just a few months earlier for a previous project, Andrew was delighted to retrace some of his steps on the screen, and commit the area to maps that will help others enjoy the stunning countryside, too.