News & Blog

03 Jun 2011
Venus logo press release

Spread the love with PR

All of STL's target publications have picked up our press release about how its customer, Venus Cash & Carry, is using its solution to springboard a new venture...

Following the enormous success of its delivered business, on 11 April London-based Venus Wine Spirit Merchants opened an 85,000 ft2 cash & carry operation, which stocks one of the largest range of wines, beers and spirits in the country. To celebrate, the company ran two weeks of ‘amazing deals’.

The smooth roll-out of this new venture, along with all Venus’ planned promotions, demanded a robust and effective IT solution.

Laki Christoforou, Venus’ Chairman, said, ‘As we move into cash & carry, it will be vital that we are able to reliably manage attractive pricing, promotions and product ranges, along with an efficient and fast customer service. This might sound like a simple formula, but in reality it’s very difficult to get right. We’ll only trust STL with this requirement.’

Venus’ confidence in STL stems from the benefits it has already gained in its delivered operation, where it has been profitably using STL’s Merchandise Management System (MMS), Sales Order Processing (SOP) system and online ordering facility Order Wizard to support its complex pricing structures, bond pricing obligations and order processes.

Because they are built on an open platform, Venus has also been able to integrate STL’s systems with its customers’, and this has enabled the wholesaler to offer electronic invoicing and ordering.

Mr Christoforou, said, ‘The streamlined ordering and billing process enabled by STL has prevented all those time-consuming misunderstandings and errors that we used to have to deal with, and really lifted the quality of our service.’

Venus was also impressed with STL’s customer care: ‘Using their industry insight, they were able to offer some valuable suggestions and did whatever they could to resolve issues quickly. Working with them has been a good experience to date.’

In preparation for its big opening, Venus implemented the STL MMS/SOP solution across its new venture, along with several pay tills, and it is currently looking at STL’s full RF solution for picking.

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Tags: Copywriting, IT, Lathwell & Associates, PR, Press release, STL