News & Blog

01 Oct 2019
BFMD presentation

Business Forum Mid Devon – Food & Drink Showcase

As Chair of Business Forum Mid Devon (BFMD), our designer Andrew Lathwell organised a food and drink networking event at Tiverton Hotel.

More than 40 attendees enjoyed sampling the wares of local producers of cider, preserves, coffee, wine, confectionary, rum and more, before hearing two talks.

First: Andrew gave a presentation on how to create a food and drink brand, running through one methodology for developing key messges and determining brand personality. He also demonstrated how similar products can be given a distinctive look or personality that helps them stand out from the crowd.

Second: John Sheaves of Taste of the West (TotW) presented on how to produce post-Brexit food and drink, asking 'Are we ready?' and describing some of the preparations that TotW members are making for Brexit. He also described TotW's own journey of growth and how its branding was developed to reflect its Britishness. 

For more information about BFMD: www.bfmd.org.uk