News & Blog

01 Oct 2019
BFMD presentation

Business Forum Mid Devon – Food & Drink Showcase

Acting in his role as Chair of Business Forum Mid Devon (BFMD) our designer, Andrew Lathwell, organised a food and drink networking event ‘Local Producers’ at the Tiverton Hotel. We invited local food and drink producers to come along and promote their products to potential customers and suppliers. The meeting attracted over 40 attendees and included cider, preserves, coffee, wine, confectionary, rum and event catering businesses.
Andrew gave a presentation – ‘An introduction to how to create a food and drink brand’. Andrew went through the series of questions that he asks clients when developing their brand along with the hexagon model used to brain storm ideas and develop key messages. He focused on the ‘Brand personality’ aspect of the hexagon and provided examples of how similar products can be given a distinctive look or personality and enable them to stand out from the crowd.
Andrew was followed by John Sheaves of Taste of the West (TotW). John’s talk was “Producing post-Brexit food and drink – Are we ready?”. John described the origins of Taste of the West and the services provided to members and how the TotW logo and branding was developed to reflect its Britishness. He also described the preparations that TotW members are making for Brexit.
The evening finished with attendees tasting some of the products on display and further informal networking.
For more information about BFMD: www.bfmd.org.uk