News & Blog

18 Jan 2012
STL Twitter social networking

STL 'likes' Lathwell's social media service

Lathwell & Associates is helping long-time PR and graphic design client, STL Technology Solutions, to show its social side with a Twitter presence @STLTechSolution.
The company, which develops the most modern IT solutions for cash & carry and delivered wholesale operators, has already taken the UK enterprise wholesale market by storm. Until now it has focused its marketing efforts on traditional activities such as advertising, PR and a regular newsletter. However, for 2012 STL has unveiled two major new initiatives: one to provide software specifically tailored for small wholesalers through UK-based resellers, and another to distribute its enterprise solutions globally.  To underpin these exciting new ventures it is taking a fresh approach to marketing, with plans for video-brochures and eBulletins as well as Twitter.
This is a smart decision: Twitter is a terrific way to cost- and time-effectively keep in touch with your customers, prospects, partners and industry influencers. It can also be used to drive prospects to your website. However, by its nature, it does demand regular participation and many organisations like STL are simply too busy with their development, sales and service operations to manage it effectively. That’s where we come in. With our social media experience and platform partners such as Social IQ Networks (see story 5 December), we can provide a full social networking service for our clients.
So if you’re a reseller or wholesaler interested in the best IT solutions: come on, join the conversation @STLTechSolution!

Tags: Advert, Graphic design, IT, Lathwell & Associates, Marketing, Newsletter, PR, Reseller, Social IQ Networks, Social media, Social networking, STL, Twitter, Video, Wholesaler