News & Blog

21 Sep 2012
Business Forum Mid Devon - meeting Sep 2012

Twitter dos and don'ts

We were invited to present on how to use Twitter for business at the well-attended Business Forum Mid Devon networking event last night. Here are some key points from that presentation that we thought might be useful to all businesses, regardless of location.  (Suggestions more specific to businesses in Mid Devon can be found in the next article, here.)

Tweeting for Business

Is Twitter a Business Tool? Absolutely! Twitter can be a really powerful business tool. It can help you to:

Network and prospect without leaving the office

  • Discover and build relationships with target audiences such as prospective customers, partners, suppliers and even employees – and influencers such as journalists and analysts
  • Keep in regular contact with those you already know.

Gain insight and share information

  • Gather competitive and market intelligence
    • Keep track of industry/product/customer/sociology/sales/etc trends
    • Monitor your competitors
    • Monitor what people are saying about you/your brand
    • Proactively source valuable feedback
  • Conversely, you can become a valued information source for your followers, establishing your brand as a credible ‘thought leader’ 
  • You can also become a valued information stream for target influencers, eg journalists. (For further thoughts on this, read the recent findings of the annual social media survey by Canterbury Christ Church University and Cision.)

Promote yourself

  • Promote your business, products, services – and your brand
    • Because Twitter encourages conversation, it can help you to reinforce ‘intangibles’ beyond what you directly sell, such as your brand values, character, personal interests and subsidiary areas of expertise. In this way, you can create an emotional dimension to your brand, giving your followers more to connect with, respond to or buy into – which can help to secure their loyalty
  • Enhance your other marketing/communications activities. Use Twitter to drive people to your website or blog, to a media article, an advert, event information on a 3rd party site, or to your Facebook/YouTube/Pinterest/other social media pages, etc
  • Use as a standalone tool for managing single campaigns such as special offers
  • Boost your website’s search ranking (SEO).

However, we realise that using Twitter to promote your business can seem daunting at the outset. Setting up an account is the easy bit. (Just follow Twitter's own step-by-step instructions found here). 

After this, what - exactly - do you say? How often? What sort of information should or shouldn’t you share? What rules do you have to play by? How do you get anyone to follow you? Are jokes a good idea? And what on earth do all those acronyms mean?

To help you as you find your Twitter wings (‘Twings’?!) we've compiled a list of general dos and don’ts. Please email niki@lathwell.com to receive a free copy.

So what are you waiting for? Come and join our conversations @LathwellAssoc and @BizForumMidDev      

"Happy tweeting!"

Tags: Blog, Business, Devon, Event, Facebook, Pinterest, SEO, Social media, Twitter, YouTube