Lathwell & Associates - Branding and logos
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If you need high quality graphic design, then look no further than Lathwell. They're the best designers I have ever come across ~ Anna Gray.

Graphic design, logos & branding

It's a real privilege to be able to work with such a diversity of clients, to help them to work out their ideal public image and then to capture it succinctly in a logo. You can see some of our favourites here.

But, with three decades of experience of working with a wide range of organisations - from start-ups to charities and multi-nationals - we can help you go further. We can help you optimise your branding to energise your customer base, entice new prospects and boost your profits.

What is branding?

Branding is so much more than a logo or slogan. It's how your customer experiences you - through your 'look', your words, your website, your social media activity, your email signature, your advertising and more. It's even your quotation process, product's feel and your receptionist's welcome. All this adds up to how your target audiences perceive you.

This perception doesn't just happen by itself: it's the result of strategic and integrated planning. 

Many small businesses view branding as a luxury they can't afford. But, really, it's an investment they can't afford to not make.

What will intelligent branding do for your business?

  • Increase your awareness and memorability
  • Position your products/services positively against competitive options
  • Communicate your values and customer promise 
  • Motivate and engage staff and partners
  • Instill pride in customers, connect with them emotionally
  • Generate referrals
  • Give clear direction to your business
  • Give your marketing focus, save budget
  • Increase profits.

How do we help you develop your brand?

All this can seem a little overwhelming. But that's where we can help. With our experienced guidance, you'll find it isn't as complex, time-consuming or expensive as it sounds.

Typically, we'd first work with you to understand your competitive landscape, your business objectives and customer proposition. Then we would profile your target audiences and their influencers, and identify the most effective way to communicate with them. This will give your marketing strategy focus and ensure you're not wasting your budget.

We may review the way in which you structure your offering or teams, in order to maximise their effectiveness.

We would then help you to develop the building blocks of communications - from key messages and taglines to your 'elevator pitch'. By using these consistently, everyone in your team (internally and externally) will be working together to help you create and reinforce your desired reputation. (Click here to read how we achieved this for JP Associates).

To complement your brand messages, we could design you a new logo and other graphical elements which, combined, would visually communicate your market position and offering. That's exactly what we did for Atmos and McIntyre.

With these elements in place, you'd then be ready to communicate with your customers, prospects, staff and partners in a more memorable, effective and profitable way. If you lack time and resources, we can help you with this, too. For more information about our marketing services, read here. Or see how we helped STL and Langdon to better capture their corporate 'personalities' in their branding, and thereby more effectively engage their target audiences.

Still not convinced about the value of intelligent branding? See what our work for very cost-conscious Alfa Wholesale did for its bottom line.

If you'd like to find out more about how we can help you, please call our friendly team on 01398 331177.